Post by account_disabled on Mar 9, 2024 6:10:40 GMT
Today, the majority of website traffic and digital activity comes from mobile devices. Schools must prioritize mobile optimization: Responsive Design - Ensuring that all website pages adapt dynamically for optimal viewing and usability on all devices. App Development – If resources allow, develop a school-branded app to provide access to information and improve engagement. AMP integration - Uses Google's AMP (Accelerated Mobile Pages) framework to speed up page loading on mobile devices. Mobile ads - Adapt paid ads to reach parents who search and browse on smartphones and tablets. SMS/texting - Collect opt-in phone numbers to send SMS updates on admissions, events, etc. Mobile optimization improves user experience and helps schools effectively connect with audiences anytime, anywhere.
Collaborate with influencers and brand advocates Partnering with influencers and brand advocates can broaden a school's reach. Consider: Influential Students and Parents - Current students and parents with a strong social following can organically Canada Phone Number showcase school life. Local Influencers – Partner with mom bloggers, community leaders and other influencers to highlight your school. Influencer Events : Invite select influencers to experience your school first-hand and promote it to their audiences. UGC campaigns - Encourage user-generated content, such as social media contests where students and parents share their positive school experiences. Alumni Ambassadors – Engage alumni as brand advocates who can share school updates and positive memories with their networks.
Tell stories with multimedia content Telling compelling stories through diverse media makes marketing memorable. Consider creating: Stunning photography - High-quality photos of campus facilities, happy students, school events and other photogenic scenes create a bold visual statement. Written profiles and testimonials - Features success stories of students and alumni and testimonials from satisfied parents. Video Content - Engaging video tours, testimonials, alumni testimonials, and other videos bring your school to life. Virtual Tours - Detailed 360-degree campus tours allow prospective families to experience remote schooling. **Podcast **- Launch a school podcast featuring interviews with staff, students and alumni. Drone Footage - Aerial drone video can show campus facilities and location.
Collaborate with influencers and brand advocates Partnering with influencers and brand advocates can broaden a school's reach. Consider: Influential Students and Parents - Current students and parents with a strong social following can organically Canada Phone Number showcase school life. Local Influencers – Partner with mom bloggers, community leaders and other influencers to highlight your school. Influencer Events : Invite select influencers to experience your school first-hand and promote it to their audiences. UGC campaigns - Encourage user-generated content, such as social media contests where students and parents share their positive school experiences. Alumni Ambassadors – Engage alumni as brand advocates who can share school updates and positive memories with their networks.
Tell stories with multimedia content Telling compelling stories through diverse media makes marketing memorable. Consider creating: Stunning photography - High-quality photos of campus facilities, happy students, school events and other photogenic scenes create a bold visual statement. Written profiles and testimonials - Features success stories of students and alumni and testimonials from satisfied parents. Video Content - Engaging video tours, testimonials, alumni testimonials, and other videos bring your school to life. Virtual Tours - Detailed 360-degree campus tours allow prospective families to experience remote schooling. **Podcast **- Launch a school podcast featuring interviews with staff, students and alumni. Drone Footage - Aerial drone video can show campus facilities and location.