Post by account_disabled on Jan 25, 2024 4:18:09 GMT
It happens that competitors receive more traffic, even if their sites are not very different from yours. How to find out the true reason for their success? Ivan Orel talks about this - Content Marketer at Serpstat . He describes how to analyze competitors by request - manually and using a special service. Reading time: 14 minutes Why do you need competitor website research? Step 1. Analyze the niche and find out your real competitors We survey our clients We are looking for competitors by search queries Step 2. Analyze the content Step 3. Check the SEO optimization of competitors Checking the usability of competitors Checking the quality of links Step.
4. Check how Fax Lists the site is connected to social networks Step 5. Implement the acquired knowledge into your website We audit your website Why do you need competitor website research? Analyzing a site's competition will help you create an SEO strategy that includes their advantages and eliminates their disadvantages. Let's say I have an online electronics store. The closest competitor works great with contextual advertising, attracts traffic, but loses many customers because the site has poor usability. The site is inconvenient.Another competitor has more traffic. It has a convenient online store, but it can’t rank top 1 in searches.
Why? Because the site is poorly optimized. The third has a website similar to ours, but the traffic and positions are much higher. He uses remarketing , works with social networks, gets high-quality links and writes tags. Without conducting analysis, we do not understand the reasons why competitors are higher in search results. A step-by-step checklist will help solve this problem. Step 1. Analyze the niche and find out your real competitors This point is useful for both beginners and experienced entrepreneurs who have been in the market for a long time. The niche is constantly changing and you may not notice how clients are moving to competitors.
4. Check how Fax Lists the site is connected to social networks Step 5. Implement the acquired knowledge into your website We audit your website Why do you need competitor website research? Analyzing a site's competition will help you create an SEO strategy that includes their advantages and eliminates their disadvantages. Let's say I have an online electronics store. The closest competitor works great with contextual advertising, attracts traffic, but loses many customers because the site has poor usability. The site is inconvenient.Another competitor has more traffic. It has a convenient online store, but it can’t rank top 1 in searches.
Why? Because the site is poorly optimized. The third has a website similar to ours, but the traffic and positions are much higher. He uses remarketing , works with social networks, gets high-quality links and writes tags. Without conducting analysis, we do not understand the reasons why competitors are higher in search results. A step-by-step checklist will help solve this problem. Step 1. Analyze the niche and find out your real competitors This point is useful for both beginners and experienced entrepreneurs who have been in the market for a long time. The niche is constantly changing and you may not notice how clients are moving to competitors.