Post by account_disabled on Mar 12, 2024 5:23:17 GMT
They can make quick decisions and expect much more from us than classic sales pitches. If advertising is now less and less effective for consumer products, let alone for professionals. The professional sells trust It takes a little courage to put yourself out there, but if you want to get attention in this world you have no choice. To stand out, you have to be original. To be truly original you don't have to come up with innovative ideas, you just have to share your story. At least part of it. While on the one hand your skills, your results or your studies can be useful in making you choose, you will discover that many will choose you because you have an attitude.
Style and ethics similar to those who would like you for a job. You Canada Phone Number can hand out lists of technical characteristics, which we call a “resume”, but you will be chosen because you will be authentic, pleasant and conform to their expectations. For a professional, branding activity is nothing more than showing who they really are: you don't have to try hard or pretend, you will meet an audience that appreciates you and looks like you. If you are like him you will gain his trust. If you start creating quality, consistent, interesting content today, you won't get customers in the short term. So why have I insisted – for years – in telling you that this is the only possible way?
Until yesterday I focused on this point based only on the empirical experience of myself and my clients; then, a few days ago, I found the Holy Grail that I had been looking for for a long time and from today I will be able to base my slides not only on my experience but also on measurements. I published for many months and years before I had an email full of requests for quotes. I did it because I strongly believed in it and, above all, because I like to give back what I assimilate every day. Before starting to talk about this, I wanted to tell you that there is a substantial difference between "brand knowledge" and "brand awareness". Being known is not the goal, you don't get sales just because you are known for some reason.
Style and ethics similar to those who would like you for a job. You Canada Phone Number can hand out lists of technical characteristics, which we call a “resume”, but you will be chosen because you will be authentic, pleasant and conform to their expectations. For a professional, branding activity is nothing more than showing who they really are: you don't have to try hard or pretend, you will meet an audience that appreciates you and looks like you. If you are like him you will gain his trust. If you start creating quality, consistent, interesting content today, you won't get customers in the short term. So why have I insisted – for years – in telling you that this is the only possible way?
Until yesterday I focused on this point based only on the empirical experience of myself and my clients; then, a few days ago, I found the Holy Grail that I had been looking for for a long time and from today I will be able to base my slides not only on my experience but also on measurements. I published for many months and years before I had an email full of requests for quotes. I did it because I strongly believed in it and, above all, because I like to give back what I assimilate every day. Before starting to talk about this, I wanted to tell you that there is a substantial difference between "brand knowledge" and "brand awareness". Being known is not the goal, you don't get sales just because you are known for some reason.