Post by account_disabled on Mar 6, 2024 10:14:51 GMT
Another platform on users who have not visited my site , therefore who do not know me directly but who I target through other characteristics, such as interests , the topics of the sites they clicked on in the search engine responses in the last 30 days,... Remarketing, on the other hand, is more targeted at those who already know me , so they have already been to my online shop.
Especially in Search, it is a mechanism that Japan WhatsApp Number Data hardly creates problems for you, that is, it is quite safe to complete a conversion on a person who has already seen my site and is looking for something to buy. So, unless there are extreme cases, i.e. a truly terrible eCommerce site or products that not even your friends would buy, remarketing is unlikely to fail, especially on Search Shopping.
On display, however, another situation occurs, let's call it the Zalando or Booking effect : when you go through some sites which then torment you for days and days if not months and months. In this case, the first fundamental thing to do is to put a limit on the views, what in English is called frequency capping . What is the ideal frequency? Giampaolo Lorusso: "It depends on how aggressive you want to be and what type of product you sell.
Especially in Search, it is a mechanism that Japan WhatsApp Number Data hardly creates problems for you, that is, it is quite safe to complete a conversion on a person who has already seen my site and is looking for something to buy. So, unless there are extreme cases, i.e. a truly terrible eCommerce site or products that not even your friends would buy, remarketing is unlikely to fail, especially on Search Shopping.
On display, however, another situation occurs, let's call it the Zalando or Booking effect : when you go through some sites which then torment you for days and days if not months and months. In this case, the first fundamental thing to do is to put a limit on the views, what in English is called frequency capping . What is the ideal frequency? Giampaolo Lorusso: "It depends on how aggressive you want to be and what type of product you sell.